4 more ways to increase conversion rates
This article is aimed at people new to e-commerce. It covers some of the basics of ensuring that your website maximises conversion rates. It should also be read alongside 12 quick ways to increase...
View ArticleIncrease Conversion rates – advanced techniques
I spend a lot of my time going round E-commerce conferences picking up new ideas and tidbits for improving e-commerce sites. Nearly everyone is offering software that will increase conversion rates....
View ArticleVirtual online dressing rooms
The bane of every online Clothing retailer’s life is RETURNS. On average, the return rate is 11% for t-shirts; 25-35% for casual wear; and over 40% for fitted fashions. The return rate is higher for...
View ArticleEssential viewing for tips on keeping product pages fresh
Following Caffeine and Mayday updates to Google’s algorithm it is more essential than ever that internal pages on websites are kept as fresh as possible with new content. It is no longer enough just...
View ArticleGoogle Trusted Stores
Trusted Stores is an ecommerce certification program that Google launched early in October. The idea behind the program is that it will give people more assurance in buying from online retailers. At...
View Article(Another) New EU Directive: Will it Inhibit or Enhance Online UK Retail?
A new EU directive has made its way into UK law. The purpose of this new legislation is to both increase customer rights when buying online, and make expectations of customers more consistent across...
View ArticleGoogle Trusted Stores Now Open In The UK
In 2012, Google launched its Trusted Stores program in the USA. Now, the search engine has opened the program to UK retailers, aimed at creating a better shopping experience for both consumers and...
View ArticleThe Growth of Mobile eCommerce Payments
From cash to credit cards, the way consumers pay for their purchases has significantly evolved over the past few decades. Now, however, the evolution of payment methods is accelerating, thanks mostly...
View ArticleGreat Examples of Linkbait used on eCommerce Sites
Content is an important part of any eCommerce site’s marketing strategy. Driving traffic to your website, generating links, increasing your websites search engine rankings and branding and PR are...
View ArticleTrends That Will Dominate eCommerce in 2015
Due to the increased use of technology, particularly mobile devices, such as smartphones, eCommerce is expanding and evolving at an exponential rate. eCommerce sites are having to adapt and evolve to...
View ArticleThe Complete Guide to Psychological Tricks to Boost Purchases
As any internet marketer knows, pretty much every element on a web page can affect the likelihood a user will convert. On that basis, it’s important to make sure you’re testing the right things, and...
View ArticleHow to Get 32,000 Visitors to Your Site in 1 Day
(…and get your website featured in The Daily Mail while you’re at it…) I specialise in getting people to click on content. Whether it’s a blog post, an interactive resource or even an infographic – my...
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